Businesses using AI-powered tools in Google's search ads are 63% more likely to achieve 'good' or 'excellent' ad strength, according to Brendon Kraham, vp of search.
Marketers can leverage Google's generative AI to efficiently create keywords and ad copy, thus enhancing their search campaigns on the AI Overview platform.
AI Overview transforms user interactions, encouraging complex queries and enabling functionalities like video and image-based searches through Google Lens.
Users exposed to AI Overview report higher satisfaction and engage with a greater diversity of websites for resolving complex questions.
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