ChatGPT is experiencing explosive growth, reaching 100 million weekly users by November 2024, underscoring the importance of generative AI in influencing consumer recommendations. As businesses navigate this new landscape, foundational search optimization remains crucial to ensure visibility in AI answers across platforms such as ChatGPT and Google AI. Optimization tactics must adapt to the specific needs of AI engines, advocating for web designs that are swift and accessible, particularly for AI crawlers that struggle with rendering JavaScript. It’s suggested that businesses prioritize AI optimization rather than limiting access, emphasizing visibility over potential content monetization loss.
ChatGPT is taking the world by storm with 100 million weekly users as of November 2024, indicating a significant shift toward generative AI for consumer product recommendations.
Foundational search optimization tactics apply to gen AI, ensuring sites are indexed and visible in Google and Bing to feature in answers from leading platforms like ChatGPT.
Despite the challenges, businesses should embrace AI optimizations. AI crawlers can benefit from site visibility, and optimizing for these platforms is more beneficial than blocking them.
The best AI-optimized sites are those that are fast, light, and user-friendly, especially under conditions like having JavaScript disabled during crawling.
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