SweetWater Brewing Co. has introduced Daytrip IPA, a new addition to its flagship beer line, characterized by a tropical and citrus flavor profile with a smooth finish. This American-style IPA features an ABV of 6.6% and incorporates a blend of hops, including Columbus, Citra, Waimea, Mosaic, and Simcoe, combined with various malts for balance. As market trends shift toward more approachable IPAs, this beer aims to appeal to a broader audience. The launch will also be supported by a robust marketing campaign and featured at the SweetWater 420 Fest.
With growing consumer demand for more approachable IPA options, we are excited to present Daytrip IPA. It captures the bold, dynamic hop characteristics SweetWater fans adore, while presenting a delightfully lower bitterness.
Rigorous research and extensive testing have gone into perfecting this recipe, and choosing premium ingredients. We're confident that Daytrip IPA will resonate with consumers and solidify our leadership in the IPA category.
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