In February 2025, the Boston Consulting Group conducted a 'Consumer Radar Survey' with 7,285 participants across several countries to investigate the public's views on tariffs. The results revealed that most consumers expect tariffs to negatively impact them, and a significant portion doubts any national benefit from those tariffs. Interestingly, no age group exhibited a majority in favor of tariffs, although Millennials were the most inclined to support them at 40%. Additionally, there's a correlation between support for tariffs and a negative financial outlook among consumers, further indicating widespread concern about economic implications.
The Boston Consulting Group's 'Consumer Radar Survey' indicates a prevalent belief among consumers that tariffs will have adverse effects on their finances and overall economy.
Notably, a minority of respondents expressed any belief that their countries would actually benefit from these tariffs, highlighting widespread concern over economic repercussions.
Support for tariffs is lackluster across all age groups, with Millennials being the only demographic to show significant support, yet still only at 40%.
Overall, consumers’ support for tariffs is associated with negative financial projections, suggesting that those optimistic about their finances are less likely to support such trade measures.
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