Yahoo DSP is the first demand side platform to adopt IAB Tech Lab's standardized Data Transparency Labels, designed to enhance clarity in the data marketplace. These labels provide standardized information about audience segments, allowing marketers to make better-informed decisions. By implementing these labels, Yahoo aims to foster transparency and trust in digital advertising, empowering advertisers with insights on data origins and criteria. This initiative signifies a commitment to accountability within the data supply chain, reinforcing Yahoo's leadership in enhancing data quality for partners.
Transparency is critical to reinforce trust and drive better outcomes for advertisers. Our adoption of IAB Tech Lab's Data Transparency Labels reflects Yahoo's commitment to delivering the highest level of clarity and quality to our partners.
Yahoo DSP becoming the first major platform to implement the Data Transparency Labels is a practical step forward for the industry. It’s a clear move toward better accountability and trust in data-driven advertising.
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