Yahoo's omnichannel Demand-Side Platform (DSP) combines advanced technology and extensive reach, enabling advertisers to efficiently purchase ad inventory via a single interface. Its Modeling and Scoring system employs machine learning to predict user conversions based on audience segments defined by specific behaviors and demographics. Historically reliant on slow on-premises systems, Yahoo has transitioned to optimize operations and enhance resource utilization. With over five billion events analyzed daily, Yahoo's DSP focuses on providing actionable insights through real-time data, which supports targeted advertising campaigns.
The Yahoo DSP enables advertisers to utilize advanced technology and scale in digital advertising, featuring audience targeting and machine learning capabilities.
Yahoo's Demand-Side Platform integrates modeling and scoring systems to efficiently predict user conversions and enhance ad targeting effectiveness.
By shifting from on-premises to a more dynamic system, Yahoo significantly improved operational efficiency and resource usage in handling machine learning models.
The powerful audience segmentation provided by Yahoo's DSP allows advertisers to target users based on behavior and interests, driving better campaign results.
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