Krista Pouncy-Dyson founded Performance First Digital after nearly 26 years in the digital marketing industry. She observed the importance of data during her time at NOLA Media Group and recognized the potential of programmatic media. After experiencing challenges transitioning from sales to executive leadership, she decided to establish her own agency to leverage her knowledge. Her company manages national healthcare campaigns and has recently launched an AI automation platform that is attracting numerous clients.
I started my digital marketing career almost 26 years ago right here in New Orleans with NOLA Media Group, which was owned by the Newhouse family. I was actually one of the first hires here in New Orleans and rose all the way up to the top ranks at NOLA. Around 2008/2009, I noticed the company really mining data. Data became really important. I was learning what happens with this data as people are logging on to the website. I started to pay attention and really honed in on the programmatic aspect.
I decided to move on from my corporate career and start Performance First Digital. I've been in business 10 years, almost. It really came with a phone call from an ad technology third party company. When the company told me they could bring forward a lot of revenue to my company, I said wow, I could really sit in this seat as an owner/operator and do the same thing.
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