Adalytics reports that creator accounts on YouTube have evaded copyright and rights monitoring systems to distribute movies, shows, and live sports meant for subscription services. This practice is challenging to identify due to savvy YouTube users exploiting Content ID, the platform's automated copyright technology. Rights holders sometimes allow copyrighted content on YouTube to share ad revenue, leading to obscured ownership. Additionally, YouTube redacting information related to copyright violations creates a transparency issue for advertisers. A spokesperson for YouTube counters that many flagged videos are approved by rightsholders, arguing against labeling them as illegal distribution.
Adalytics has found that creator accounts on YouTube are using loopholes to distribute copyrighted movies, shows, and sports events typically exclusive to paying subscribers.
YouTube's Content ID technology often fails to catch these eluded postings, as many rightsholders permit the distribution in exchange for ad revenue.
Transparency issues in YouTube’s ad reporting complicate efforts to identify copyright violations, as the platform redacts crucial information about flagged content.
A YouTube spokesperson highlighted that out of 2.2 billion copyright instances flagged, over 90% were approved by rights holders, disputing claims of illicit content.
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