Generative AI, through tools like Google's AI Overviews and ChatGPT, is reshaping how audiences discover and trust information. A new discipline, Generative Engine Optimization (GEO), has emerged that focuses on optimizing content for AI-generated answers. GEO differs from traditional SEO by prioritizing conversational clarity, aiming for citations and mentions in AI outputs rather than search engine clicks. Companies need to understand these changes to enhance brand visibility and adapt earned and owned content for a generative-first future, as the trust landscape shifts towards AI models instead of traditional websites.
Generative Engine Optimization (GEO) is the practice of optimizing content to appear in AI-generated answers, distinguishing it from traditional SEO by focusing on conversational clarity and relevance.
GEO prioritizes content that is clear, relevant, and easily understood, aiming for inclusion in AI summaries and answers rather than merely improving search engine rankings.
Collection
[
|
...
]