The rise of AI-powered search engines is leading to a significant decline in organic traffic for many websites. Users are now receiving quick, AI-generated answers without visiting sites. This shift means traditional SEO tactics might not be enough to guarantee visibility, as sites often get overlooked. To counter this trend, it’s essential to focus on nurturing existing audiences through effective email marketing. Email offers direct communication, ensuring personal connections and the ability to segment messaging for better engagement.
In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.
Email remains a powerful tool for direct communication without an algorithm middleman, allowing for personal and segmentable outreach.
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