Meta has introduced ads on WhatsApp, enabling businesses to manage their advertising on WhatsApp, Instagram, and Facebook from a centralized Ads Manager while utilizing AI for budget optimization. This decision comes over a decade after WhatsApp's acquisition by Facebook and aims to preserve the user experience by integrating ads within the Status feed. The introduction of ads coincides with the increased engagement users have with the Updates tab, where Channels and Status allow brands and creators to share updates directly with users.
Meta introduced ads on WhatsApp, allowing businesses to manage advertising across WhatsApp, Instagram, and Facebook using a single platform in Ads Manager, optimizing budgets with AI.
Nikila Srinivasan, Meta's VP, noted that ads were introduced to avoid interrupting the WhatsApp core experience and due to the creative use of Channels and Status.
The ads on WhatsApp appear within the Status feed, working similarly to click-to-message ads, enabling users to chat with businesses directly through WhatsApp.
Roughly 1.5 billion people use the Updates tab daily, where Channels and Status allow brands to share updates in a one-way broadcast format.
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