Figma's new playful visual identity emphasizes creativity, featuring bright colors and dynamic shapes that reflect a shared space of collaboration, reminiscent of playgrounds.
The design ethos, inspired by Isamu Noguchi's playgrounds, frames the Figma canvas as a communal area for experimentation, aligning with the concept of parallel play.
With the introduction of 'Primitives', Figma highlights minimalistic forms, focusing on composition and simplification, ensuring that every element is vector-based and can be crafted using Figma.
Figma's colorful palette embraces bold primary, neon, and earthy tones, challenging traditional perceptions of brand color ownership in a contemporary design landscape.
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