"From Kia's 'unreadable' wordmark to countless flattened versions of existing logos, vehicular design always evokes an emotional response, perhaps because of the loyalty these brand foster among fans."
"It's rare that a rebrand gets everyone from branding experts to Elon Musk talking, but this one has certainly broken the industry bubble to become a bonafide piece of mainstream news."
"Jaguar itself has waded into the discourse by, as the BBC reports, asking people to 'trust and reserve judgement' on the rebrand, which is pretty unprecedented..."
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