Seth Dallaire emphasized that Walmart is using its advertising and digital services to create a self-sustaining ecosystem similar to Amazon's flywheel model.
"Advertising enables discovery of new product categories, it enables better purchasing for customers, better awareness about what's available and at what price, so we'll continue to invest there," Dallaire stated.
Walmart's advertising business, Walmart Connect, has shown significant growth, climbing from 22% growth at the end of 2022 to 30% growth in Q2 2024.
Dallaire's experience at tech giants like Amazon and Instacart highlights Walmart's shift towards creating an ecosystem that integrates various services to enhance customer experience.
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