Membership in Albertsons' loyalty program, Albertsons for U, increased 15% year-over-year to 44.3 million, with engagement boosted by the April 2024 loyalty revamp.
Sankaran stated that the loyalty program is integrated into the mobile app, serving as a key engagement tool and an entry point for digital marketing strategies.
The 'customers for life' strategy places emphasis on building lasting relationships with customers, regardless of shopping channel, which strengthens Albertsons' financial standing post-merger.
Albertsons plans to enhance the digital ordering experience through its mobile app, focusing on improving quality, speed, and convenience for customers.
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