"Influencer marketing should be viewed as a powerful complement to other channels, rather than just a bonus. Monthly ad budgets have commonly been prioritised for the likes of PPC, SEO and paid, but now influencer marketing demands this approach in order to achieve the most effective results."
"A brand visible for only a few weeks will struggle to make a long-lasting impression, and brand equity needs to be achieved. A brand's credibility is not just influenced by the talent they work with, but by how often they do it."
"Driving brand recall keeps a consistent pipeline of potential customers. An always-on approach eliminates any interruption with your brand for users who might otherwise forget about it."
Influencer marketing has evolved into a crucial component of brand strategy, moving from a test channel to a necessary part of marketing budgets. Brands must now view influencer marketing as a long-term commitment rather than a one-off project. This shift is essential for building brand awareness and credibility, as a sporadic presence can hinder performance. An always-on approach ensures continuous engagement, driving brand recall and maintaining a consistent pipeline of potential customers, ultimately enhancing overall marketing effectiveness.
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