#marketing-funnel

#marketing-funnel

The session began by asking attendees why they made content, and we were pleased to see answers corresponding to every stage of the marketing funnel. Engagement and storytelling ranked the highest, while other popular answers included education, selling products/generating sales, brand awareness, creating a dialogue, enhancing brand messaging, boosting SEO, making people feel like they belong, entertaining and creating a buzz.

Short-form videos at varying lengths have been popularized across a variety of digital surfaces over the past few years. The shortest of these videos, hovering in the 15-second range, present a particularly compelling option for law firm marketing funnels because they have the potential to grab potential customers' attention quickly and convey an impression of value founded in legal acumen within a comparably short period of time.

From activities to cultural interactions, now more than ever, travelers want experiences, and GenAI is playing a pivotal role in helping them book trips that will meet or even exceed their expectations. A 2025 Phocuswright survey found that 78% of respondents felt GenAI improved trip planning, and Google is now incorporating AI-generated content into its search results. Now, instead of spending hours meticulously researching potential destinations, hotels and activities, travelers are getting AI recommendations, ideas and even full-blown itineraries with just a few prompts.