We’re developing integrated gaming strategies for more clients. Dentsu's gaming bookings have more than doubled year over year between 2023 and 2024, indicating a substantial shift in client interest.
The gaming industry is no longer an experimental playground; it's becoming an integral part of brand media planning. Agencies are actively tailoring specific gaming strategies for their clients.
The growth in gaming divisions has led companies like Wavemaker to enhance their team structure, reflecting the sector's burgeoning importance. This transformation includes appointing specialized heads for innovation and platforms, noting the strategic focus on gaming.
Collection
[
|
...
]