Charles Leclerc embarked on an entrepreneurial journey by launching his ice cream brand 'Lec' last year, offering a variety of five unique flavors like Swirly Pistachio and Chocolate Crunch at affordable prices. While the initial reception has been positive, especially from fans and rivals alike, including Alex Albon, who praised the low-calorie Chocolate Crunch, concerns have arisen regarding Lec's marketing strategies. Despite successes on social media and distribution in Italy and France, Leclerc's brand lacks wider territorial expansion and more aggressive marketing tactics to boost its presence.
"Charles, I'm doing your marketing for you, mate," he said, subtly indicating that the Ferrari driver hasn't pushed his products as aggressively as he should.
One of his on-track rivals, Alex Albon, recently appeared in a Q&A, where he was asked whether he had tried the 'Lec' ice cream and, if yes, which flavor he tried.
However, after saying this, the 29-year-old was quick to poke fun at Leclerc's promotional strategy.
With five indulging flavors, that have some creative names, at an affordable price, and also keeping the health aspect in mind, Leclerc's ice cream products made a grand entry in the market.
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