In the fast-evolving social media landscape, brands must follow their audience to new platforms like Bluesky while maintaining a multichannel presence.
As social platforms evolve, brands face the challenge of staying relevant without alienating their audiences. It's crucial to align branding with shifting user preferences.
The rise of Bluesky shows that emerging platforms can reshape audience engagement and influence strategies, as seen in the historical shifts from Myspace to Facebook.
Brands must strategically navigate the digital landscape, leveraging influencer relations as a continuous and effective part of their marketing strategies.
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