The article highlights the resurgence of live commerce, reminiscent of the TV shopping era, now driven by digital platforms like TikTok, Instagram, and Amazon Live. These platforms enable real-time interactions between brands and consumers, making shopping more engaging and personal. With predictions of a 36% increase in live shopping sales by 2026, it emphasizes the importance for businesses to embrace this trend. TikTok, in particular, targets the Gen-Z demographic effectively, appealing to their desire for authenticity in the shopping experience.
It's clear that live commerce is here to stay. For businesses, this is a golden opportunity to connect, engage and sell like never before.
With 70% of its users between the ages of 18 and 34, I find TikTok essential to targeting Gen-Z.
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