Sports leagues have turned to influencer marketing to reach younger and multicultural audiences who engage more effectively with content on social media than traditional advertising.
Influencers provide sports leagues with a powerful way to connect authentically, allowing them to tap into the passions and interests of fans beyond just sports.
NBA's partnership with YouTuber Jesser exemplifies how influencers can help leagues access younger demographics and audiences otherwise unreachable through standard media channels.
Influencer marketing emerges from the need for leagues to maintain cultural relevance, creating relatable connections that resonate with fans on a personal level.
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