How Target put a target on its own backTarget's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.
The era of buying influence is over: community is the new currency for brandsBrands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
4 ways to 'trendjack' your next product launchProactively predicting trends can enhance product launches and marketing strategies for consumer brands.
How Target put a target on its own backTarget's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.
The era of buying influence is over: community is the new currency for brandsBrands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
4 ways to 'trendjack' your next product launchProactively predicting trends can enhance product launches and marketing strategies for consumer brands.
Praise Be, Loyal 'Handmaid's Tale' Fans: The Final Season Promises CatharsisThe final season of 'The Handmaid's Tale' will focus on catharsis and redemption while still acknowledging dark themes.
NEEDLES and Clarks Reimagine the Wallabee With Subtle Rebellion and Street-Ready Edge | stupidDOPEThe NEEDLES x Clarks Wallabee blends timelessness with modern design in a collaborative shoe release.
Brain Rot: Are We Rotting Our Minds in the Digital Age?The term 'brain rot' reflects concerns about digital consumption affecting mental health and cognitive ability.
Why Sephora sponsored Remezcla's beauty vertical to reach Latin consumersContent marketing helps brands engage younger, ad-averse audiences without alienation.
Brain Rot: Are We Rotting Our Minds in the Digital Age?The term 'brain rot' reflects concerns about digital consumption affecting mental health and cognitive ability.
Why Sephora sponsored Remezcla's beauty vertical to reach Latin consumersContent marketing helps brands engage younger, ad-averse audiences without alienation.
Silly Nice Seeks Hospitality Partnerships Across New York | stupidDOPESilly Nice aims to integrate cannabis into New York's hospitality, focusing on partnerships that reflect cultural relevance and quality experiences.
How Beats navigates being at the forefront of culture, not culture warsBeats is launching a major marketing campaign as it approaches its 20th anniversary, focusing on cultural relevance and navigating modern social issues.
35 Years Ago, A Dystopian Classic Got Its First - And Creepiest - AdaptationThe Handmaid's Tale remains relevant today, echoing themes of oppression and authoritarianism, despite being written 40 years ago.
Study Shows Impact of Advertising Around Cultural MomentsAligning brands with real-time trends significantly boosts purchase and search intent.Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.
We're in the age of 'culture rot.' Here's how brands can avoid itCultural relevance is crucial for brands to attract and retain consumer attention.
Building your brand is about so much more than your productBrands must engage in cultural conversations to maintain relevancy and attention in a crowded market.
English Teacher' Gets TikTok Boost from Brian Jordan AlvarezBrian Jordan Alvarez leveraged TikTok trends to promote his new show, English Teacher, helping attract viewer attention amidst a challenging media landscape.
Duke's White Lotus Response Squandered an OpportunityBrand control versus cultural relevance is a significant tension in marketing, especially as brands engage with dynamic cultural narratives.
Study Shows Impact of Advertising Around Cultural MomentsAligning brands with real-time trends significantly boosts purchase and search intent.Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.
We're in the age of 'culture rot.' Here's how brands can avoid itCultural relevance is crucial for brands to attract and retain consumer attention.
Building your brand is about so much more than your productBrands must engage in cultural conversations to maintain relevancy and attention in a crowded market.
English Teacher' Gets TikTok Boost from Brian Jordan AlvarezBrian Jordan Alvarez leveraged TikTok trends to promote his new show, English Teacher, helping attract viewer attention amidst a challenging media landscape.
Duke's White Lotus Response Squandered an OpportunityBrand control versus cultural relevance is a significant tension in marketing, especially as brands engage with dynamic cultural narratives.
When Marvel Meets "Much Ado About Nothing"Shakespeare adapts to every era, illustrating its timeless nature and necessity in times of distraction.
Opinion | Why Shakespeare Remains Relevant TodayThe financial success of Shakespearean productions doesn't rely solely on big budgets; impactful performances can occur with minimal resources.
When Marvel Meets "Much Ado About Nothing"Shakespeare adapts to every era, illustrating its timeless nature and necessity in times of distraction.
Opinion | Why Shakespeare Remains Relevant TodayThe financial success of Shakespearean productions doesn't rely solely on big budgets; impactful performances can occur with minimal resources.
'They're like Switzerland': Brands walk tightrope between authenticity and political backlashBrand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
Inside Gap's Blueprint for Reaching Gen Z With Creators and NostalgiaGap is focusing on Gen Z and creators to revitalize its brand and sales.
Brain Rot or Not: Duolingo Takes Center StageDuolingo's social-first marketing strategy blends humor and cultural relevance, effectively engaging younger audiences.
Inside Gap's Blueprint for Reaching Gen Z With Creators and NostalgiaGap is focusing on Gen Z and creators to revitalize its brand and sales.
Brain Rot or Not: Duolingo Takes Center StageDuolingo's social-first marketing strategy blends humor and cultural relevance, effectively engaging younger audiences.
4 Lessons From Duolingo's Marketing PlaybookDuolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.
Share your experience of being a celebrity lookalikeCelebrity lookalike contests foster connections and provide joy through shared experiences and mistaken identity stories.People are invited to participate in feel-good lookalike competitions and share their experiences.
4 Lessons From Duolingo's Marketing PlaybookDuolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.
Share your experience of being a celebrity lookalikeCelebrity lookalike contests foster connections and provide joy through shared experiences and mistaken identity stories.People are invited to participate in feel-good lookalike competitions and share their experiences.
They should be the Utah DragonsThe Utah hockey team is searching for a new name after rejecting 'Yeti', suggesting 'Dragons' as a fitting and popular choice.
Robert Pattinson Poked Fun At This Ongoing 'Twilight' ComplaintRobert Pattinson acknowledges Twilight's surprising cultural relevance and ongoing criticism, even 17 years after its release.
Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen ZBob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.
The Best Products for Channeling Your Inner MarthaMartha Stewart is an unmatched icon in homemaking, blending her extensive talents to influence modern lifestyle culture.
Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen ZBob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.
The Best Products for Channeling Your Inner MarthaMartha Stewart is an unmatched icon in homemaking, blending her extensive talents to influence modern lifestyle culture.
Mistral AI Introduces Saba: Regional Language Model for Arabic and South Indian LanguageMistral AI's Mistral Saba enhances AI performance for Arabic and South Indian languages with specific training datasets.
Saucony Trainer 80 Revives Retro Style with a Modern Community-Driven Twist | stupidDOPESaucony's Trainer 80 merges cultural relevance with performance, honoring its legacy while embracing community through contemporary collaborations.
How films like Spider-Man: Across the Spider-Verse change for Latin American viewersCultural differences significantly influence media translation, requiring creative adaptations to ensure humor resonates with local audiences.
What Do We Want From Political Theater?Theater is increasingly expected to address contemporary political and cultural issues due to its intimate and limited nature.
Why SNL Still Matters to NBCSNL remains culturally relevant and adaptable, celebrating its 50th anniversary despite ongoing critiques and challenges.
What Do We Want From Political Theater?Theater is increasingly expected to address contemporary political and cultural issues due to its intimate and limited nature.
Why SNL Still Matters to NBCSNL remains culturally relevant and adaptable, celebrating its 50th anniversary despite ongoing critiques and challenges.
Council Post: Why Sports Leagues Are Betting Big On Influencer MarketingSports leagues increasingly utilize influencers to connect with younger and multicultural audiences, enhancing engagement and cultural relevance.
Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing inBrand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.
No longer startups, these 5 brands are moving into growth modeBrands short-listed in the 'Brands That Matter' list successfully balance ambition with legacy, impacting both audiences and industries.
Studio Herrstrom's rebrand of influencer agency Influur is a whole heap of funInfluencers today can have more fan engagement than traditional celebrities, reshaping fame and cultural relevance.Influur plays a crucial role in connecting creators with brands, highlighting the value of the creator economy.
Council Post: Why Sports Leagues Are Betting Big On Influencer MarketingSports leagues increasingly utilize influencers to connect with younger and multicultural audiences, enhancing engagement and cultural relevance.
Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing inBrand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.
No longer startups, these 5 brands are moving into growth modeBrands short-listed in the 'Brands That Matter' list successfully balance ambition with legacy, impacting both audiences and industries.
Studio Herrstrom's rebrand of influencer agency Influur is a whole heap of funInfluencers today can have more fan engagement than traditional celebrities, reshaping fame and cultural relevance.Influur plays a crucial role in connecting creators with brands, highlighting the value of the creator economy.
Feeding Body, Mind, and Soul: Caring for Our Communities Through FoodFood is a vital tool for holistic community care in the Bay Area.The panel features diverse perspectives on food's role in health and culture.Culturally relevant food practices can significantly enhance community well-being.
Not your parents' music class: hip-hop, music tech expand the definition of music education | CBC NewsHip-hop's inclusion in music education encourages contemporary music-making and broader student engagement.Rapper Shad's teaching illustrates the evolving landscape of music curricula at universities.
Oscars Audience Size Poses a Test of Hollywood's Cultural RelevanceOscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.
Meet the AD100 2025 DebutsInnovative designers are shaping the future of interiors and architecture by merging aesthetics with functionality and cultural relevance.
How we chose the 2024 Brands That MatterBrands That Matter recognizes brands committed to cultural relevance, ingenuity, and business impact, celebrating their influence and innovation in today's marketplace.
38-year-old self-made billionaire's No. 1 tip for aspiring entrepreneurs: Pay attention to what the kids are doing'Engaging with younger generations can provide fresh insights for business decisions and strategies.
Meet the AD100 2025 DebutsInnovative designers are shaping the future of interiors and architecture by merging aesthetics with functionality and cultural relevance.
How we chose the 2024 Brands That MatterBrands That Matter recognizes brands committed to cultural relevance, ingenuity, and business impact, celebrating their influence and innovation in today's marketplace.
38-year-old self-made billionaire's No. 1 tip for aspiring entrepreneurs: Pay attention to what the kids are doing'Engaging with younger generations can provide fresh insights for business decisions and strategies.
Software Localization: Adapting eLearning Platforms For Global AudiencesSoftware localization is essential for eLearning to connect with diverse global audiences.
Grammys Snubs and Surprises: Charli XCX, Beyonce, the Beatles and MoreThe Grammy Awards are evolving to reflect contemporary music trends, featuring familiar big names in this year's nominations.
Boston Dynamics' Atlas humanoid hot dogs for the camera | TechCrunchHumanoid robots like Boston Dynamics' Atlas are designed to interact with a human-centric world, even enjoying cultural activities like Halloween.
Inside McDonald's plan to make the Chicken Big Mac your new favorite burgerMcDonald's marketing strategy for the Chicken Big Mac blends cultural relevance with iconic product recognition to engage both existing and new fans.
Rebranding relevance: How PR can breathe new life into tired brands - PR DailyBrands must innovate to stay relevant as trends and perceptions change.
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrandPepsiCo is focusing on cultural connections to boost beverage sales and household penetration.
Inside McDonald's plan to make the Chicken Big Mac your new favorite burgerMcDonald's marketing strategy for the Chicken Big Mac blends cultural relevance with iconic product recognition to engage both existing and new fans.
Rebranding relevance: How PR can breathe new life into tired brands - PR DailyBrands must innovate to stay relevant as trends and perceptions change.
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrandPepsiCo is focusing on cultural connections to boost beverage sales and household penetration.
Liberty title, epic WNBA Finals fitting end to transcendent seasonThe New York Liberty won their first championship, marking a transformative year for the WNBA with record viewership and cultural impact.
Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' AdvertisingFerguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.She focuses on playful, bold creativity for Special New York's campaigns.
Lifting the lid on SToK Cold Brew Coffee's & Hershey's winning advertising strategiesHumor and cultural relevance drive successful advertising campaigns.
Five Takeaways From Calm's Election Night AdCalm's silent ad became a significant cultural moment post-election by demonstrating an innovative, non-partisan approach that resonated well with audiences.
Netflix As Frankenstein, Because It's A Live; Vice Ads Take Over The Big Platforms | AdExchangerNetflix struggles with live programming, needing to improve for future advertising-driven events.
Meet Dr. Dawn Wade, Co-Founder of AdAge's 2023 Small Agency of the Year NimbusNimbus utilizes a multi-pronged approach combining strategy, culture, and data to achieve brand resonance and drive significant revenue growth.
Australian Lamb takes aim at keyboard warriors in anticipated annual adAustralian Lamb's new campaign humorously addresses social media negativity while showcasing the unifying appeal of its products.
Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' AdvertisingFerguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.She focuses on playful, bold creativity for Special New York's campaigns.
Lifting the lid on SToK Cold Brew Coffee's & Hershey's winning advertising strategiesHumor and cultural relevance drive successful advertising campaigns.
Five Takeaways From Calm's Election Night AdCalm's silent ad became a significant cultural moment post-election by demonstrating an innovative, non-partisan approach that resonated well with audiences.
Netflix As Frankenstein, Because It's A Live; Vice Ads Take Over The Big Platforms | AdExchangerNetflix struggles with live programming, needing to improve for future advertising-driven events.
Meet Dr. Dawn Wade, Co-Founder of AdAge's 2023 Small Agency of the Year NimbusNimbus utilizes a multi-pronged approach combining strategy, culture, and data to achieve brand resonance and drive significant revenue growth.
Australian Lamb takes aim at keyboard warriors in anticipated annual adAustralian Lamb's new campaign humorously addresses social media negativity while showcasing the unifying appeal of its products.
Emo music not only still exists it's thrivingEmo music is thriving and remains relevant, as evidenced by its recognition at the Rock and Roll Hall of Fame.
The secret to Pride and Prejudice's enduring appeal? Lizzy Bennet has gamePride and Prejudice continues to inspire numerous adaptations across various media, highlighting its timeless appeal and cultural relevance.
'Years of consistency' gives Pepsi legitimacy in culture, says marketing chiefPepsiCo emphasizes delivering experiences that connect with consumer passions and interests, rather than just selling products.
Review: The Bay Area's most daring theater takes on American drama's craziest play'Angels in America' remains relevant, reflecting current societal and political issues, proving that classic works evolve with each new era.
REESE'S PUFFS Partners with Basketball Star Angel Reese for a Limited-Edition Collaboration | stupidDOPEREESE'S PUFFS is collaborating with basketball star Angel Reese to celebrate individuality and cultural relevance through limited-edition cereal boxes.
'Alien: Romulus,' reviewed by a frightened dadThe Alien franchise attempts to revive its horror roots with 'Alien: Romulus' to regain cultural relevance.
From The Big Bang To This CommentaryScience needs a new voice to connect with culture and address misconceptions and relevancy issues.
Opinion | The Baffling Theme of This Year's Met GalaThe Met Gala's enduring cultural relevance is fueled by the innovative interpretations of the themed dress code by both designers and celebrities.
Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrailsDuolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
How Ikea gained cultural credibility with a towelIkea's campaign cleverly uses social media to juxtapose luxury fashion with affordability, reinforcing its brand identity and cultural relevance among younger audiences.
London's most respected ad guru on why data giants Publicis and WPP have it wrongAdvertising landscape is evolving, shifting towards more creative and culturally relevant approaches.
Duo run over by a Cybertruck?!Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrailsDuolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
How Ikea gained cultural credibility with a towelIkea's campaign cleverly uses social media to juxtapose luxury fashion with affordability, reinforcing its brand identity and cultural relevance among younger audiences.
London's most respected ad guru on why data giants Publicis and WPP have it wrongAdvertising landscape is evolving, shifting towards more creative and culturally relevant approaches.
Duo run over by a Cybertruck?!Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Here's Why The Matrix' Is More Relevant Than EverThe Matrix, released in 1999, has become even more relevant today with its warnings about A.I. and its ability to be interpreted in various ways.
The eternal enigma: Reimagining the Mona Lisa through modern eyes | amNewYorkThe Mona Lisa remains a timeless icon, reinterpreted by contemporary artists like Mr. Brainwash and Campbell La Pun in a modern context.
Here's Why The Matrix' Is More Relevant Than EverThe Matrix, released in 1999, has become even more relevant today with its warnings about A.I. and its ability to be interpreted in various ways.
The eternal enigma: Reimagining the Mona Lisa through modern eyes | amNewYorkThe Mona Lisa remains a timeless icon, reinterpreted by contemporary artists like Mr. Brainwash and Campbell La Pun in a modern context.
Cecily Myart-Cruz: Spirited defender of teachersCecily Myart-Cruz, a crossing guard and president of United Teachers Los Angeles, advocates for restoring joy and culturally relevant education in classrooms.
The Olympics are getting a luxury makeover this yearLuxury brands leveraging Paris' cultural and economic appeal at the Olympics.
Brands That Matter 2024 early-rate application deadline is almost hereThe Brands That Matter recognition program by Fast Company celebrates brands with strong cultural relevance, emphasizing effective communication of purpose and impact.
Should not be played indoors': writers on their all-time favourite summertime songsMusic captures the essence of seasons and cultural moments, evoking nostalgic feelings.Songs can be timeless, still relevant and enjoyable decades after their release.