"I'm very cautiously optimistic that we're seeing good strong budgets coming for next year. However, the client sentiment that 'this is the budget, this is what I have, but I'm going to hold onto it for a little bit' is a real dynamic that's playing out."
"The majority of agencies (36%) said clients have increased their media spending in 2024. Among respondents who said budgets have increased in 2024, the majority (63%) said budgets have increased by less than 20%."
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