Marketers are entering 2025 with heightened optimism as they anticipate larger budgets, with 53% expecting an increase. This optimism is echoed by 84% of surveyed marketers who feel positive about their companies' prospects. Notably, nearly a quarter expect budget growth between 11% and 25%. The focus will heavily rest on influencer marketing, with 57% planning to boost their investments in this area, reflecting a shift towards influencer-driven strategies to maximize engagement and reach in the coming year.
Over 84% of marketers surveyed expressed optimism for their companies in 2025, largely fueled by expected increases in marketing budgets.
A significant 57% of marketers plan to increase investments in influencer marketing, reflecting the strategic pivot towards this channel.
Collection
[
|
...
]