Digital will make up 63.7% of the 12 hours and 37 minutes per day US adults spend on total media consumption in 2024, with 4 hours allocated to digital media, surpassing other media channels.
Connected TV (CTV) usage will increase to 2 hours and 15 minutes per day this year, still trailing traditional TV at 2 hours and 55 minutes, indicating the shift towards digital consumption.
US adults will spend an average of 6 hours and 45 minutes daily watching video content in 2024, predominantly through digital channels, reinforcing the significance of digital investments.
Investing in digital media is crucial as it will be the most popular media access point among US adults in 2024, warranting a shift in marketing budgets towards digital strategies for targeted consumer outreach.
#digital-media #us-media-consumption #marketing-strategies #consumer-behavior #data-driven-campaigns
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