The article emphasizes the importance of fundamental settings in Google Ads campaigns for achieving success. It outlines five crucial settings, primarily focusing on selecting appropriate networks, conversion goals, and bidding strategies. Advertisers should ensure that Search campaigns operate only on the Search Network, avoiding Google search partners and the Display Network to maintain quality and focused traffic. Additionally, it advises explicitly setting conversion priorities, rather than relying on Google’s default options, and tailoring unique bidding strategies for each campaign to align with specific conversion goals.
As innovative as Google Ads can be, success hinges on getting the fundamentals right.
Channel-specific campaigns should show ads only for those networks.
Uncheck both options.
Every campaign should have its own bid strategy corresponding to the conversion goals.
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