Astellas Pharma's Veozah aims to increase awareness for its nonhormonal menopause treatment through its Super Bowl ad, emphasizing it can turn hot flashes into 'not flashes'.
Pharma companies, adapting to the changing landscape, are shifting focus towards targeted consumer group marketing while investing in digital and non-linear TV advertisements.
Unique and quirky pharmaceutical advertisements play a crucial role in educating consumers about new treatments and dispelling misconceptions in an increasingly competitive drug market.
The 2024 Super Bowl ad by Astellas, despite being costly, aimed to tackle the slow uptake of Veozah due to provider hesitancy and misconceptions.
#pharmaceutical-marketing #direct-to-consumer-advertising #super-bowl-ads #healthcare-awareness #consumer-engagement
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