Retail media search ad spend to reach $33.86 billion in 2024, doubling to $76.83 billion by 2028. Retailers integrating AI into ads may limit clickthrough rate decline compared to traditional search ads.
AI integrations, like AI Overviews, on search engine results pages could significantly impact traditional search ad clickthrough rates. Retailers' closeness to the point of purchase may result in less drop in clickthrough rates.
Collection
[
|
...
]