""It is paramount for the industry at large to have standardised definitions for keeping brands safe without negatively impacting monetization for publishers," said Phil Schraeder, CEO of GumGum."
""We have seen the power and benefits standardization has for all players in the industry. We are excited to partner with GARM to build those standards for brand safety, suitability and now contextual targeting.""
""GARM was established by the WFA to address the challenges of harmful content on digital media platforms and its monetisation via advertising.""
GumGum has become an official member of the Global Alliance for Responsible Media (GARM), aiming to improve trust and transparency in advertising. The initiative, established by the World Federation of Advertisers, focuses on creating guidelines for brand safety and suitability. CEO Phil Schraeder emphasized the importance of standardized definitions to protect brands while maintaining publisher monetization. GARM's mission is to unite the digital media ecosystem to eliminate harmful content from advertiser-supported platforms.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]