#garm

#garm

Overemphasis on brand safety is damaging to vital news media and informed public discourse.

GARM, a campaign to protect brands from unwanted ad placements, shuts down after legal battle with Elon Musk's X/Twitter.

The Global Alliance for Responsible Media (GARM) influences advertising revenue and content moderation on digital platforms.

GARM, a trade association, is accused of politically motivated advertising boycotts against conservative media outlets.

The WFA intends to continue operating and plans to combat the lawsuit filed by X in court.

The Global Alliance for Responsible Media (GARM) faced accusations of colluding to discourage ads on conservative media platforms, prompting a response from The Daily Wire.

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.

GARM's standards for measuring ad carbon emissions are being transitioned to Ad Net Zero following GARM's dissolution, emphasizing collaborative development.

News Corp CEO calls for consequences against GARM for alleged ad boycott tactics.

Publicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.

The shutdown of GARM raises serious antitrust concerns in media industry collaborations.

The Global Alliance for Responsible Media (GARM) dissolved due to limited resources after being sued by X; Amazon partners with TikTok and Pinterest for in-app shopping; Spotify and Epic Games criticize Apple's revised DMA compliance plan.

GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.

GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.

GARM aims to combat harmful content on digital media platforms by setting criteria for brand safety and influencing ad spending decisions.

Elon Musk files lawsuit against GARM over brand safety standards impacting Twitter's advertising revenue.

Elon Musk plans to sue individuals involved in the advertising boycott of tech giant X, based on evidence from a congressional investigation.

Ben Shapiro testified that X, Google, and Meta were coerced into adopting guidelines from GARM, leading to biased censorship and throttling of businesses by GARM's preferred political narratives.

Elon Musk threatens legal action against advertising boycott racket affecting X.