Geoff Stupay emphasized the importance of marketers leading the fight against online fraud, advocating for a strategy change to combat the increasing challenges posed by digital scammers.
Vishal Kumar pointed out that as online sales surge, brands need to connect meaningfully with consumers and invest in high-quality inventory, specifically noting connected TV ads as a solution.
Cidney Falk highlighted that wasted spending due to fraud should drive marketers to focus more on fraud protection, as it directly impacts marketing effectiveness and budget allocation.
The panel consensus is that marketers must engage actively in combating fraud to maximize their ad spending and ensure they reach genuine audiences.
#online-fraud-prevention #digital-advertising #marketer-strategies #connected-tv #ad-spend-optimization
Collection
[
|
...
]