Brands are increasingly stepping into the entertainment space, responding to consumer ad fatigue by supporting film and TV projects, which also gives Hollywood a vital funding boost.
Paul Furia remarked, 'Brands, platforms, and partners, they're all open for business more than I've ever seen,' emphasizing the growing collaboration between brands and the entertainment industry.
2024 saw brands experimenting with various formats such as reality TV and game shows, which allow for seamless product integration and are more affordable to produce.
With new players like Sonic Gods Studios financing TV shows from the start, Hollywood is witnessing a shift in how entertainment is funded and produced.
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