To break through, we had to find a way to hack the RFP process and change the conversation... showing media planners and the entire marketing industry why Spotify Advertising goes beyond just plain digital audio.
Spreadbeats. A never-been-done-before, eye- and ear-opening way to prove the power of combining video and audio in a medium perfectly tailored to its audience.
With no paid media, Spotify sales reps individually emailed media planners their RFP responses, including a coy message of what they were about to see. Then, once they opened it, the RFP sprang to life.
Spotify just seems like another digital audio platform and an expensive one at that - not exactly a must-buy.
Collection
[
|
...
]