By utilizing customer segmentation, Propeller Coffee Co. increased email marketing conversions and sales by tailoring messages to different audience groups.
Audience segmentation allows organizations to categorize their audience into groups based on characteristics or behavior, enabling personalized marketing campaigns.
The most basic type of segmentation is demographic. It includes age, gender, income, and education, providing a foundational analysis for deeper insights.
Combining demographic data with additional segmentation criteria enhances the ability to tailor campaigns, making messaging resonate more effectively with specific customer groups.
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