The Super Bowl offers a massive platform for marketers, with the potential to reach a third of Americans in just 30 seconds. While established brands like Budweiser and Squarespace regularly invest in Super Bowl ads, newcomers such as Häagen-Dazs, Duracell, and MSC Cruises will also make their debut this year. These brands are leveraging not just TV spots but also a multi-channel approach, investing up to 25% of their budgets in digital advertising. Marketers believe this expanded strategy can significantly amplify their reach and ROI.
Häagen-Dazs, Duracell, and MSC Cruises are taking a fresh risk this year by airing their first Super Bowl ads, aiming for substantial viewer reach and engagement.
#super-bowl-advertising #marketing-strategies #brand-engagement #digital-advertising #new-advertisers
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