DoorDash CMO Kofi Amoo-Gottfried emphasizes the importance of creating engaging content, stating, "We want to make things that people will talk about. That requires being able to push the edges to find interesting things that people aren't talking about." His approach highlights the innovative strategies needed to capture attention in a crowded media landscape.
Disney's Asad Ayaz reflects on the diverse challenges faced in modern marketing, saying, "Over the past year, I've overseen the marketing for a wide array of projects. I had to dismantle our traditional marketing blueprint to capitalize on unique opportunities, turning franchises like Deadpool and Wolverine into unexpected box-office hits."
Ally Financial's Andrea Brimmer showcases a shift in marketing tactics by stating, "In 2022, we introduced the 50/50 pledge, putting gender equity in sports media at the forefront. Signing a multiyear partnership with the USGA has allowed us to elevate the profile of women's sports and increase opportunities in this arena, including raising the U.S. Women's Open purse for 2024."
Collection
[
|
...
]