MOBKOI, a mobile advertising platform from The Brandtech Group, collaborates with Cedara to enhance its sustainability strategies through precise measurement and reduction of carbon emissions. By achieving 72% lower emissions intensity than industry standards, thanks to direct connections with premium publishers, MOBKOI streamlines campaign delivery, offering advertisers an efficient means to reach their target audiences. The platform caters to brands looking for impactful yet sustainable advertising solutions, allowing them to reduce campaign volumes without sacrificing performance.
MOBKOI enhances its sustainable digital advertising mission by partnering with Cedara to accurately measure, reduce, and compensate its carbon emissions, achieving exceptional efficiency.
By directly connecting with inventory sources and eliminating intermediary technologies, MOBKOI achieves carbon emissions intensity 72% lower than the industry benchmark.
MOBKOI provides advertisers a curated network of high-quality, low-carbon publishers, enabling efficient campaigns that make a significant impact while minimizing environmental impact.
MOBKOI's unique strategy reduces campaign volume without sacrificing performance, allowing brands to achieve outstanding results while adhering to sustainable practices.
#sustainable-advertising #carbon-emissions #digital-marketing #environmental-impact #advertising-technology
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