Molson Coors is launching a well-prepared Super Bowl campaign titled 'Case of the Mondays' that aligns with the emotion of returning to work after a Sunday football binge. The campaign aims to stand out in the crowded advertising landscape, with a humorous twist starting from a typo in January advertisements. Using the 'MUSCLE' framework, which emphasizes creativity that is magnetic and unexpected, CMO Sofia Colucci highlights the cohesive storytelling central to their strategy, reinforcing the brand's essence.
The Super Bowl isn't a day, it's a season. We've gone all in on this big idea of having a 'case of the Mondays,' and we wanted to tell one cohesive story to finish, rooted in this insight.
We wanted to create something that feels magnetic, unexpected, simple, crafted brilliantly, long-term, and tied to the essence of the brand.
Collection
[
|
...
]