Multilocal, a leader in programmatic advertising, has launched a new brand identity to reflect its evolution in the digital landscape. Founded in 2019, the company specializes in audience curation, enhancing transparency and efficiency in advertising. Their new tagline, "Multilocal: The Curation Experts," highlights their strategy of blending human expertise with advanced techniques. VP Rachel Powney emphasized the importance of educating marketers on the transformative potential of curation, while CEO James Leaver noted a rising focus on curation within the industry as they look toward 2025.
This is a defining moment for Multilocal, highlighting the progress we've made since our inception five years ago. Curation remains an undervalued and often misunderstood concept in the digital advertising ecosystem.
As we move into 2025, curation has emerged as a key focus for the digital advertising industry.
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