NASCAR is intensifying its digital strategy to boost fan engagement, particularly among younger audiences. The organization aims to adapt its efforts on platforms like YouTube, where it holds over a million followers but sees potential growth by mimicking elements of Formula 1's successful content creation methods. Key to this initiative is developing captivating videos and a stronger overall viewer experience to compete effectively in the modern sports landscape. With a goal set for 2025, NASCAR acknowledges its current digital performance is lacking compared to Formula 1, which boasts more than 11 million YouTube subscribers.
NASCAR is revving up its efforts to grow digitally, focusing on fan engagement to reach younger audiences, inspired by Formula 1's successful strategies.
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