Krakowsky outlined the vision behind the acquisition, stating, 'We want to build the industry's premier marketing and tech-enabled sales organization.' This foreshadows a shift in how advertising firms will operate, integrating technology into the fabric of marketing strategies across the board.
Reflecting on IPG's history, Krakowsky noted, 'In 1961, Interpublic became the first holding company, creating a house of agency brands that could serve the advertising needs of clients globally,' showcasing IPG's legacy and its potential alongside Omnicom.
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