Advertisement in the med spa industry has typically focused on aesthetic results, with heavy use of product benefits through visual transformations. Humor, however, is quite rare.
OrangeTwist has introduced humor into med spa marketing by using Father Time as a spokesperson, showcasing absurd methods to remain youthful in a playful video ad series.
The campaign was inspired by findings that many consumers feel they lack time for self-care and often feel pressured to appear in control of their lives.
The message "Make Time For You" aims to resonate across different demographics, encouraging individuals to prioritize personal care amid life’s demands.
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