Overcoming workplace politics: A marketer's guide to cross-functional partnerships | MarTech
Briefly

"For marketing leaders, office politics can thwart collaboration, undermine authority and prevent the adoption of a singular strategy," said Drew Neisser, founder of CMO Huddles.
"Politics exists everywhere - they're inevitable. It's about navigating them. Find commonalities and establish trust to build necessary relationships," said Marni Puente.
"As marketers, we have a leg up in building relationships with key stakeholders by applying skills used in understanding customers,' shared Puente.
"Demonstrating an understanding of the business can build trust and show marketing as a capable partner in important business decisions," another leader advised.
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