Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure
Briefly

Viral Nation aims to revolutionize brand reputation management by providing brands with tools to identify risks and enhance creator partnerships through AI technology.
"We are setting a new standard in brand reputation management by enabling brands to detect potential blind spots and see around corners at the speed of social media," Joe Gagliese stated.
The Secure solution launched in 2022 employs Google Gemini to vet creators' entire public history, customizing risk settings based on brand preferences.
Brands now have the ability to scan for various safety concerns with AI, covering text, audio, images, and videos to ensure thorough vetting.
Read at Adweek
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