The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead | AdExchanger
Briefly

from AdExchanger8 months ago
Retail media networks (RMNs) at Cannes showcased premium experiences and closed-loop attribution, with a prediction of increasing demand leading to further partnerships for scale and accuracy.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/the-best-of-cannes-2024-key-moments-and-trends-for-the-year-ahead/
Publishers are now exploring deeper funnel opportunities to enhance value for marketers, while social platforms aim to boost revenues through diverse revenue streams.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/the-best-of-cannes-2024-key-moments-and-trends-for-the-year-ahead/
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#cannes-lions #digital-advertising #retail-media #environmental-sustainability #publisher-strategies
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