The traditional agency compensation model is under threat as brands increasingly seek to reduce costs, moving away from paying based on billable hours or headcounts.
Acquisitions in the ad tech sector are thriving amidst changes in agency operations, with recent consolidations showing a shift towards combining SaaS and service offerings.
Culper Research's scrutiny of Zeta Global highlights ongoing concerns in ad tech's regulatory environment, suggesting a potential for severe repercussions for companies engaging in questionable practices.
Despite significant user loss, X recorded its highest web traffic, indicating a complex landscape where advertisers may still find value despite user exodus.
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