Influencer marketing has historically provided brands with a direct way to engage audiences that resist traditional ads. However, research from 2023 indicates a shift in consumer sentiment. Only 12% of consumers are inclined to make purchases based on influencer promotions, and 90% do not trust their endorsements. Additionally, 42% of consumers regret buying products advertised by influencers. This decline in credibility signifies that the influencer landscape is saturated, prompting brands to reconsider their advertising strategies and seek more reliable methods to connect with consumers.
Recent studies reveal that only 12% of consumers are likely to purchase items promoted by influencers, while 90% say they do not trust them.
As consumers become increasingly disillusioned with influencer marketing, brands must navigate the saturated market and find new advertising strategies.
The credibility of online personalities is declining, as 42% of consumers regret purchases made via influencer advertising, indicating a significant trust deficit.
Brands face a challenge in adapting their marketing approaches, questioning whether social media attention holds the same value as it once did.
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