Poppi, a low-sugar soda brand, launched an influencer campaign ahead of the Super Bowl 2025 but faced severe backlash. Social media influencers received personal vending machines filled with Poppi cans, generating millions of views and likes. However, instead of boosting sales, users criticized the campaign as being extravagant and disconnected from consumers struggling with inflation, resulting in widespread dissatisfaction and calls for brands to be more sensitive to economic realities.
Lots of people can't even afford to drink Poppi at all and they have to watch wealthy influencers flaunting this online, highlighting a disconnect with consumers.
Instead of a frenzy of sales, the Poppi campaign sparked backlash, as many described it as an extravagant stunt, failing to connect with average consumers.
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