Unwavering belief in being proactive during a crisis led Guerillascope to invest in TV advertising, resulting in notable brand performance improvements.
Collaboration with HotWolf enabled the creation of impactful ads based on home footage, resonating with a concerned yet receptive audience during uncertain times.
Strategic selection of TV channels and increased viewership during lockdown contributed to a significant rise in brand search, web visits, unique users, and session duration.
Advertisers must stay agile and adapt messaging as sentiments evolve, considering external factors like changing lockdown situations to maintain campaign relevance and effectiveness.
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